Events

Distinct from organising your own WP events, using an existing event organised by a third party as a means to connect with teenagers presents a powerful communications opportunity for Aimhigher partnerships.

Getting involved with someone else’s event provides several positive benefits, in addition to the potential cost savings, such as an existing structure within which you can tailor your messages, association with ‘cool’ brands or activities that teenagers are already interested in, a tailor-made media opportunity and access to a ready-made audience of your target cohort.

Any local event that is guaranteed to attract teenagers – for example extreme sports shows, computer gaming exhibitions, football-related events, music festivals and fashion shows – present opportunities for cross-promotion. Depending on budget constraints, you may be able to take a dedicated Aimhigher stand (preferably staffed by existing students or recent graduates), run a subject-specific workshop or host a Q&A session with a student ambassador. If the relevant equipment is available, you could also consider using the Aimhigher roadshow film for 13-16 year olds as an additional visual aid.

Ask for input and advice from the event organisers, or from other complementary organisations also attending. Consult your teenage ‘peer panel’ and then tailor your communications materials and approach accordingly. If it is not possible to participate in the event directly, ask the organisers if they would be willing to include an Aimhigher information booklet or freebie within the event pack.