Top tips
- Consider working with other partnerships or organisations to add impact to your event – widening the subject matter or the target geographical area for an event could allow you to do things on a broader scale and attract more of your target audience.
- Choose your venue carefully – if you are using a school, college or community centre then make sure the room is large enough for your needs and suitably equipped. If you are using an external venue then choose somewhere central that is easy for the target audience to get to.
- If your event is open to any interested parties then use the local media to publicise it and investigate noticeboards, bulletins, social media websites, e-newsletters or websites at institutions, organisations or companies where you want to publicise it. Visit the media relations section for more advice on promoting your events.
- If you are sending out invitations then ensure that your mailing list is up-to-date and accurate or you could miss your target and annoy others. Also be aware of data protection laws.
- Use Aimhigher branding on your invitations and event materials for maximum impact. Also consider what promotional materials you want to give attendees to take away.
- Wherever possible, include interactive elements in your events – no one likes being talked at for hours on end. Visit the Best Practice Case Studies for inspiration.
- Consider the comfort of your guests by providing refreshments and adequate toilet facilities.
- Ensure that your event is accessible to all. Click on the links below to download a good practice guide for staff organising events in HE, produced by the NDT and TechDis.
