Developing a communications plan

If you embark on a journey, it’s a good idea to have a clear idea of your destination and how you are going to get there before you set off. It’s the same with creating a communications plan. A plan is like a road map for your communications activity – the overall direction that you’ll take to accomplish your objectives.

Creating a communications plan involves a few simple steps that will help you identify what you want to achieve and how you plan to get there, using the various communications tools available to you. It will also help you to stay in control of progress and provide a framework for evaluating your success.